Board · Material
White Card 350gsm
Bright, print-perfect folding board
White card 350 gsm is the workhorse of premium folding cartons. Its bleached chemical pulp delivers a clean, bright surface (ISO brightness 95+) with one or two coated sides for crisp offset printing. The substrate folds, creases, and die-cuts cleanly without cracking, making it the default choice for cosmetic outers, retail boxes, supplement cartons, and high-end gift packaging. We carry C1S (Coated One Side) and C2S variants from 250–400 gsm, all with FSC certification and solvent-free coatings — so brands get gallery-grade colour reproduction without compromising recyclability.
Brightness
ISO 95+
Standard weight
350 gsm C1S
Print fidelity
Photographic CMYK
MOQ
From 500 pcs
Section 01 · Productions
Real White Card in the wild.
Every photo below is an actual production we've shipped — no renders, no stock photography. Click any piece to view its full product page.
Serum Folding Carton
350gsm C1S, full-bleed CMYK + spot UV ingredient panel.
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Lipstick Carton
Soft-touch lamination over photographic print.
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Nail Polish Carton
White card with hot-foil shade name.
Fragrance Outer Carton
Embossed monogram + matte lamination.
Candy Brand Carton
High-saturation CMYK on white substrate.
Olive Oil Box
Litho-print white card + window die-cut.
Tuck-end Retail Box
Auto-bottom white card carton, e-com ready.
CBD Tincture Box
Compliance text crisp at 6pt thanks to coated surface.
Editorial
"If your packaging is the photograph, white card is the gallery wall."
Section 02 · Craft
The finishing techniques that make it sing.
Macro-level decoration choices that turn a raw White Card sheet into a brand-defining surface.
Technique 01
Spot UV gloss
High-build varnish on selected logo — gloss-on-matte effect impossible on uncoated stocks.
Technique 02
Multi-level emboss
Sculpted brand crest using tiered female/male dies on smooth coated surface.
Technique 03
Pantone + CMYK 6c
Five-colour offset run holds brand pinks impossible in 4-process.
Section 03 · Specs
Specifications
- Weight
- 250 – 400 gsm (350 most common)
- Brightness
- ISO 95+
- Coating
- C1S or C2S, solvent-free
- Bulk
- 1.2 – 1.4 cm³/g
- Print method
- Offset CMYK + Pantone
- Certifications
- FSC®, ISO 9001
Section 04 · Trade-offs
Strengths & Trade-offs
Strengths
- Outstanding colour fidelity for photography
- Smooth surface for sharp small text
- Clean folds without cracking on score lines
- Compatible with all premium finishes
Trade-offs
- Higher cost than kraft or recycled grades
- Less rigid than greyboard for larger structures
- Bleached pulp has higher footprint than kraft
Section 05 · Brand wall
Who builds with White Card.
Three industries where this material is doing some of its best work right now.
Case 01 · Premium skincare
Indie + DTC beauty
Photographic ingredient close-ups demand the brightness and smoothness of 350gsm white card.
Case 02 · Confectionery
Artisan chocolatiers
Soft pastel palettes need a clean white substrate to read true on shelf.
Case 03 · Health & supplements
Nutra & wellness
FDA panels and ingredient grids stay legible at small point sizes only on coated white card.
Section 06 · Compare
White Card vs. the alternatives.
A quick side-by-side to help you decide where White Card earns its place — and where another stock might serve you better.
| Attribute | White Card 350g | Kraft Paper | Black Specialty |
|---|---|---|---|
| Print fidelity | Photographic CMYK + Pantone | Muted, eco-tone | Foil/screen only |
| Surface | Smooth coated | Uncoated fibre | Uncoated matte |
| Brand cue | Clean, professional | Eco, craft | Dark luxury |
| Cost index | 1.3× | 1.0× | 2.1× |
Section 07 · Applications
Best Used For
How brands across cosmetics, food, fashion, and electronics put White Card to work.
Print Compatibility
Printing Methods
- Offset CMYK
- Pantone spot colours
- HD UV printing
- Metallic inks
Finishing Options
Decoration & Construction
- Hot foil stamping
- Spot UV
- Soft-touch lamination
- Embossing / debossing
- Die-cut windows
Section 08 · FAQ
Frequently asked
What's the difference between C1S and C2S?+
C1S has a coated print side and uncoated reverse — perfect for boxes where the inside is plain. C2S coats both sides, ideal for postcards or boxes with printed interior.
Will 350 gsm white card crack on fold lines?+
Not when properly creased on a rotary die. Our pre-press team sets fibre direction and crease depth to guarantee crack-free folds even with heavy ink coverage.
Can I get a recycled version?+
Yes — we offer FSC-mix recycled white card with similar print performance, slightly warmer white tone, and lower carbon footprint.
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Ready to build with White Card?
Get an instant estimate or request a tactile sample.
All calculator prices are for reference only. Contact our team for a verified quote tailored to your project — we are very happy to help.