Board · Material
White Card 350gsm
Bright, print-perfect folding board
White card 350 gsm is the workhorse of premium folding cartons. Its bleached chemical pulp delivers a clean, bright surface (high brightness) with one or two coated sides for crisp offset printing. The substrate folds, creases, and die-cuts cleanly without cracking, making it the default choice for cosmetic outers, retail boxes, supplement cartons, and high-end gift packaging. We carry C1S (Coated One Side) and C2S variants from 250–400 gsm, all with material document options and solvent-free coatings — so brands get gallery-grade colour reproduction without compromising recyclability.
Brightness
high brightness
Standard weight
350 gsm C1S
Print fidelity
Photographic CMYK
MOQ
By project
Section 01 · Productions
Real White Card in the wild.
Use the examples below as structure and material references before reviewing the product page and sending a project brief.
Serum Folding Carton
350gsm C1S, full-bleed CMYK + spot UV ingredient panel.
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Lipstick Carton
Soft-touch lamination over photographic print.
View product →
Nail Polish Carton
White card with hot-foil shade name.
Fragrance Outer Carton
Embossed monogram + matte lamination.
Candy Brand Carton
High-saturation CMYK on white substrate.
Olive Oil Box
Litho-print white card + window die-cut.
Tuck-end Retail Box
Auto-bottom white card carton, e-com ready.
Wellness Retail Box
Small label text stays crisp on coated surface.
Editorial
"If your packaging is the photograph, white card is the gallery wall."
Section 02 · Craft
The finishing techniques that make it sing.
Macro-level decoration choices that turn a raw White Card sheet into a brand-defining surface.
Technique 01
Spot UV gloss
High-build varnish on selected logo — gloss-on-matte effect impossible on uncoated stocks.
Technique 02
Multi-level emboss
Sculpted brand crest using tiered female/male dies on smooth coated surface.
Technique 03
Pantone + CMYK 6c
Five-colour offset run holds brand pinks impossible in 4-process.
Section 03 · Specs
Specifications
- Weight
- 250 – 400 gsm (350 most common)
- Brightness
- high brightness
- Coating
- C1S or C2S, solvent-free
- Bulk
- 1.2 – 1.4 cm³/g
- Print method
- Offset CMYK + Pantone
- Certifications
- material documents available by request
Section 04 · Trade-offs
Strengths & Trade-offs
Strengths
- Outstanding colour fidelity for photography
- Smooth surface for sharp small text
- Clean folds without cracking on score lines
- Compatible with all premium finishes
Trade-offs
- Higher cost than kraft or recycled grades
- Less rigid than greyboard for larger structures
- Bleached pulp has higher footprint than kraft
Section 05 · Brand wall
Who builds with White Card.
Three industries where this material is doing some of its best work right now.
Case 01 · Premium skincare
Indie + DTC beauty
Photographic ingredient close-ups demand the brightness and smoothness of 350gsm white card.
Case 02 · Confectionery
Artisan chocolatiers
Soft pastel palettes need a clean white substrate to read true on shelf.
Case 03 · Health & supplements
Nutra & wellness
food labeling panels and ingredient grids stay legible at small point sizes only on coated white card.
Section 06 · Compare
White Card vs. the alternatives.
A quick side-by-side to help you decide where White Card earns its place — and where another stock might serve you better.
| Attribute | White Card 350g | Kraft Paper | Black Specialty |
|---|---|---|---|
| Print fidelity | Photographic CMYK + Pantone | Muted, eco-tone | Foil/screen only |
| Surface | Smooth coated | Uncoated fibre | Uncoated matte |
| Brand cue | Clean, professional | Eco, craft | Dark luxury |
| Cost index | 1.3× | 1.0× | 2.1× |
Section 07 · Applications
Best Used For
How brands across cosmetics, food, fashion, and electronics put White Card to work.
Print Compatibility
Printing Methods
- Offset CMYK
- Pantone spot colours
- HD UV printing
- Metallic inks
Finishing Options
Decoration & Construction
- Hot foil stamping
- Spot UV
- Soft-touch lamination
- Embossing / debossing
- Die-cut windows
Section 08 · FAQ
Frequently asked
What's the difference between C1S and C2S?+
C1S has a coated print side and uncoated reverse — perfect for boxes where the inside is plain. C2S coats both sides, ideal for postcards or boxes with printed interior.
Will 350 gsm white card crack on fold lines?+
Not when properly creased on a rotary die. Our pre-press team sets fibre direction and crease depth to support crack-free folds even with heavy ink coverage.
What MOQ do you offer for white card packaging?+
Standard MOQ starts at 500 units per design for most white card packaging projects. Final review depends on box size, structure, printing, finishing and packing requirements.
Continue exploring
Related materials
Kraft Paperboard
Natural brown kraft paper and paperboard for retail boxes, tubes, mailers and sleeves.
Rigid Greyboard
Dense recycled fibreboard from 1.0 to 3.0 mm — the backbone of every premium gift box.
Black Specialty Paper
Through-dyed black paper and board with deep matte tone — the canvas for foil-stamped luxury.
Ready to build with White Card?
Get an instant estimate or request a tactile sample.
All calculator prices are for reference only. Contact our team for a verified quote tailored to your project — we are very happy to help.