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InsightsApril 25, 20265 min

The ROI of Circularity: How Reformation Slashes Costs through Design

Circularity isn't just an ESG goal; it's a cost-saving machine. Learn how Reformation's approach to packaging design drives both brand loyalty and bottom-line efficiency.

<p>For brands like <strong>Reformation</strong>, sustainability is hard-coded into the P&L. By designing packaging that is 100% recyclable and optimized for volumetric weight, they've demonstrated that 'Green' and 'Profitable' are the same thing. In 2026, the cost of waste—both in material and carbon taxes—is too high to ignore.</p> <p>Muge's <strong>Accordion Box</strong> is the ultimate tool for this strategy. By providing a flat-shippable rigid box that reduces freight volume by 85%, we help brands replicate the Reformation success model. We don't just reduce your carbon footprint; we increase your margin by removing the logistical waste from your global distribution network.</p>

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