Inside the 'Beauty Hub' at Milan
The 2026 edition of Packaging Première Milan has unveiled a radical shift: Structural Honesty. Designers are moving away from hidden glues and complex multi-material assemblies.
The Origami Revolution
Luxury is now defined by the intelligence of the fold. A box that holds its shape through physics rather than chemistry is the ultimate symbol of a sophisticated brand. Muge's 'Zero-Glue' magnetic series was a standout in the Discovery Zone, proving that Chinese industrial speed can meet Milanese artisanal soul.
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