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Market InsightsApril 25, 20265 min

EU Circular Economy Act 2026: Why IKEA and LEGO are Pushing for Circular Standards

On April 23, 2026, industry giants like IKEA and LEGO called for more ambitious circularity mandates. Muge Packaging explains how our secondary raw material integration aligns with the new EU Circular Economy Act.

Reviewed by MUGE Packaging Technical Review Team

Today, April 23, 2026, a coalition of global leaders including IKEA, SAP, and LEGO urged the European Commission to accelerate the adoption of the EU Circular Economy Act. This proposed legislation, expected to reshape the single market for secondary raw materials, is the new North Star for packaging procurement. For Muge Packaging, this validates our 2026 'Closed-Loop' strategy, where we prioritize the use of high-quality recycled fibers that meet the upcoming mandatory harmonized award criteria.

The Shift to Secondary Raw Materials

As highlighted in recent Packaging Europe reports, the demand for verified recycled content is skyrocketing. Muge's ability to provide 1.2mm rigid board with a high percentage of post-consumer waste ensures our clients stay ahead of the regulatory curve while maintaining the tactile prestige required for luxury brands.

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low MOQ custom packaging from 500 unitsUse this route when the project is a launch run, sample batch or limited edition.custom paper packaging boxesCompare folding cartons, rigid boxes, drawer boxes and paper packaging structures.

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Closure Cardboard BoxSpecialty closure structure option for compact consumer-product packaging projects. Push-and-turn concepts, print layout and material direction can be reviewed by target market and product format.Closure Slide-Out BoxSpecialty closure structure option for slim product packaging projects. Slide-out locking concepts and print layout can be reviewed against target-market requirements.Closure Sleeve BoxSpecialty closure sleeve box concept for small-format product packaging projects. Push-tab structure, print direction and custom sizing can be reviewed by project.
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