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Market InsightsApril 25, 20265 min

EU Circular Economy Act 2026: Why IKEA and LEGO are Pushing for Circular Standards

On April 23, 2026, industry giants like IKEA and LEGO called for more ambitious circularity mandates. Muge Packaging explains how our secondary raw material integration aligns with the new EU Circular Economy Act.

<p>Today, April 23, 2026, a coalition of global leaders including IKEA, SAP, and LEGO urged the European Commission to accelerate the adoption of the <strong>EU Circular Economy Act</strong>. This proposed legislation, expected to reshape the single market for secondary raw materials, is the new North Star for packaging procurement. For Muge Packaging, this validates our 2026 'Closed-Loop' strategy, where we prioritize the use of high-quality recycled fibers that meet the upcoming mandatory harmonized award criteria.</p> <h2>The Shift to Secondary Raw Materials</h2> <p>As highlighted in recent <a href="https://packagingeurope.com/news/businesses-including-ikea-sap-and-lego-call-on-european-commission-for-ambitious-circular-economy-act/14176.article" target="_blank">Packaging Europe reports</a>, the demand for verified recycled content is skyrocketing. Muge's ability to provide 1.2mm rigid board with a high percentage of post-consumer waste ensures our clients stay ahead of the regulatory curve while maintaining the tactile prestige required for luxury brands.</p>

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