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StrategyApril 25, 20265 min

Beyond Milan 2026: Preparing for the Decade of Bio-Digital Packaging Luxury

Milan 2026 is only the start. A buyer-side view of 2030: bio-based material options and digital product passports (DPP), and the evidence to ask for before making claims.

Reviewed by MUGE Packaging Technical Review Team

The leaders of the next decade are those looking beyond the current regulatory cycle. By 2030, the global packaging industry is expected to move toward 'Bio-Digital' integration, where digital records and material choices are reviewed together. The Milan 2026 news and insights already point to this convergence of smart technology and fibre-based materials.

For luxury brands the practical step is to keep claims tied to evidence. Digital Product Passports (DPP) can hold material and recycling information, but a circular or compostable statement still needs documents for the exact finished construction. Treat emerging materials, such as electronics in packaging, as options to review with a supplier, not as supported claims. The transition starts in Milan in 2026.

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