The leaders of the next decade are those looking beyond the current regulatory cycle. By 2030, the global packaging industry is expected to move toward 'Bio-Digital' integration, where digital records and material choices are reviewed together. The Milan 2026 news and insights already point to this convergence of smart technology and fibre-based materials.
For luxury brands the practical step is to keep claims tied to evidence. Digital Product Passports (DPP) can hold material and recycling information, but a circular or compostable statement still needs documents for the exact finished construction. Treat emerging materials, such as electronics in packaging, as options to review with a supplier, not as supported claims. The transition starts in Milan in 2026.
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