The Creative Challenge of Article 24
EU PPWR Article 24 (the 50% void space limit) has created a tension in luxury packaging design. How do you create a 'wow' unboxing experience when you are legally restricted on the size of the box?
The Solution: Layered Disclosure
Muge Packaging is helping brands solve this tension through 'Layered Disclosure' designs. Instead of a single large box, we use nested, collapsible fiber structures that ship flat and expand to create a volumetric experience upon opening. This meets the 85% volume reduction target for shipping while delivering a 100% luxury feel at the point of sale.
Engineering the 'Air'
We don't ship air; we engineer it. By using precision-folded origami structures, we create internal volume that protects the product without exceeding the legal void space ratio, turning a regulatory constraint into a design innovation.
Looking for custom packaging for your brand?
