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InsightsApril 27, 20265 min

LVMH LIFE 360: The 2026 Zero-Plastic Mandate for Prestige Fragrance

As part of the LVMH LIFE 360 roadmap, 2026 marks the critical deadline for 'zero plastic from virgin fossil oil' in secondary packaging. For fragrance...

<p>As part of the LVMH LIFE 360 roadmap, 2026 marks the critical deadline for 'zero plastic from virgin fossil oil' in secondary packaging. For fragrance houses like Moët Hennessy Louis Vuitton, this means a total pivot toward pure fiber feedstocks. Muge's Pure Fiber series, engineered with zero-glue mechanical locking, is the only solution that satisfies both the LIFE 360 targets and the 105-day PPWR countdown. By decoupling packaging from fossil oil, brands achieve 'Industrial Sovereignty' while maintaining the high-haptic prestige expected of a luxury unboxing.</p>

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