The 50% Rule: Navigating the Most Disruptive Packaging Law
Article 24 of the EU PPWR 2026 is here. Grouped, transport, and e-commerce packaging must now have a maximum empty space ratio of 50%. This is the 'Death of Air' in logistics.
The Muge Accordion Solution
Our Accordion Magnetic Box is specifically engineered to defeat Article 24. By shipping flat and reducing volume by 85%, it ensures 100% compliance while delivering massive Carbon ROI.
Compliance Checklist
- Audit your current grouped packaging void space.
- Switch to adjustable or flat-packed rigid structures.
- Integrate Digital Product Passports for material transparency.
Looking for custom packaging for your brand?
Frequently Asked Questions
What packaging details should brands review when preparing for EU PPWR discussions?+
Brands should review packaging format, material composition, empty space, recyclability claims, labeling needs, documentation availability, and whether the same structure will be used across multiple EU markets. Final compliance language should be confirmed with the buyer's own regulatory or legal team before packaging claims are published.
Can a paper packaging structure review support PPWR planning?+
A paper packaging structure review can help buyers compare carton, rigid box, paper tube, insert, and mailer options against product weight, protection needs, retail display, and material documentation. It does not replace legal compliance review, but it can prepare clearer project information before sampling and supplier discussions.
Related Reading
- → review custom paper packaging structuresFor PPWR planning, compare paper box, tube, insert, and mailer structures before sampling or claim review.
- → request a packaging structure reviewShare product size, packed weight, target market, material direction, and document requirements before confirming packaging claims.
