Article 24 and the 50% Void Space Mandate: Lessons from Vacheron Constantin

The Logistics of Prestige

Article 24 of the EU PPWR—the 50% void space limit—is the primary regulatory filter for 2026. For a brand like Vacheron Constantin, whose packaging is as much a work of art as the watch, this mandate requires a total re-engineering of the box.

Solving for Volume

As noted in the Latham & Watkins PPWR Provision Summary, non-compliant volume is now a direct threat to Q4 inventory velocity. Vacheron Constantin is adopting Muge's zero-air Accordion structures to hit the 50% limit without sacrificing the 'grand complication' of the unboxing experience.

Trade Without Friction

By aligning with Article 24 today, Muge-powered houses ensure their global shipments bypass the administrative debt that will paralyze less-prepared competitors on August 12.