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Market InsightsApril 25, 20263 min read

The 110-Day Emergency Audit: Article 24 Readiness for Prestige Brands

A technical readiness checklist for luxury brands ahead of the 110-day EU PPWR Article 24 enforcement deadline.

The Countdown is Real

We are now 110 days away from August 12, 2026—the day the EU PPWR Article 24 becomes mandatory. For prestige brands shipping to the EU, an immediate audit of empty space ratios is no longer optional.

The Logistics ROI

Reducing void space is not just a legal requirement; it's a massive logistics win. By slashing the air in your supply chain, you are simultaneously reducing freight costs and meeting your 2030 carbon targets early.

Muge's Readiness Toolkit

We are providing luxury groups with an emergency audit toolkit, focusing on transitioning from assembled rigid boxes to collapsible 'Zero-Air' structures. Ensure your 2026 collection isn't blocked at the border—audit your readiness today.

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