MUGE Packaging
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Global StrategyApril 25, 20263 min read

The 108-Day Countdown: Securing Your Q4 Luxury Inventory under EU PPWR

A strategic warning for luxury brands on the 108-day countdown to EU PPWR enforcement and the risk to Q4 inventory.

The Q4 Reality Check

We are now 108 days away from the August 12 deadline. For luxury brands, this isn't just a compliance hurdle; it's a direct threat to their Q4 and Holiday 2026 inventory. If your packaging isn't compliant by August, your most valuable stock could be held at the border.

Avoiding the Q3 Bottleneck

As every brand rushes to swap their packaging in June and July, global production slots for compliant fiber solutions are filling up fast. Securing your manufacturing capacity with Muge now is the only way to ensure that your 2026 holiday season isn't derailed by supply chain congestion.

The Final Audit

Our team is currently running 24/7 'Article 24 Audits' to help brands make the final transition. From collapsing rigid boxes to mono-material inserts, we are providing the technical solutions needed to secure your European market share before the window closes.

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