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Global StrategyApril 25, 20263 min read

The 100-Day Countdown: Audit Your Supply Chain for the August PPWR Deadline

A critical supply chain audit checklist for luxury brands as the 100-day countdown to EU PPWR enforcement begins.

The Deadline is Looming

We are officially entering the final 100-day countdown to August 12, 2026—the day the EU PPWR enforcement begins. For brands still using legacy, air-heavy packaging, the time for 'planning' has ended; the time for 'execution' is now.

The Compliance Audit

Is your void space ratio below 50%? Are your materials 100% recyclable in the EU stream? If you cannot answer these questions with data, your shipments risk being blocked at the border. Muge is currently performing emergency 'Structural Audits' for luxury groups to ensure a seamless transition.

Securing Production Slots

As the deadline approaches, global demand for compliant, fiber-based packaging is spiking. Securing your production slots now is critical to avoiding supply chain disruptions in Q3 and Q4 of 2026. Don't let a regulation-stop ruin your holiday season.

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