Your Logo on Every Box
A logo on a packaging box is the most basic form of branding—and the most powerful. Every box that leaves your facility carries your brand into the world. Getting the logo right on packaging requires attention to technical details that many brand guidelines overlook.
Logo Preparation for Print
Vector format (AI, EPS, SVG) for infinite scaling without quality loss. CMYK color space specification for accurate print reproduction. Minimum 300 DPI for any raster elements. Pantone color codes for precise matching across production runs.
Logo Placement Strategies
Lid-centered logo for rigid boxes creates maximum unboxing impact with repeat pattern logos for all-over brand recognition on shipping boxes. Interior lid printing for surprise brand moments.
Printing Methods Comparison
Foil stamping: premium metallic effect, one-time die cost. Offset printing: photorealistic reproduction. Embossing: tactile logo that can be felt as well as seen.
Color Consistency
Pantone matching system provides objective color standard with spectrophotometer verification during production. Approved color proofs signed before production.
The Brand Consistency Principle
One logo across all packaging formats creates unified brand recognition with consistent color reproduction building visual memory. Logo design that works across box sizes and formats simplifies production and reduces setup costs.
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