The Power of 'Less'
The launch of Kering Beauty has signaled a massive shift in how the group approaches secondary packaging. Under the leadership of Alexis de Gemini, the focus has moved toward 'Creative Restraint'—eliminating the excess to reveal the essence of the brand.
Engineering the Essence
Muge's contribution to this shift is the Minimalist Volume series. By focusing on structural density rather than volumetric scale, we've helped brands within the Kering group meet the EU PPWR Article 24 limits while increasing the 'weighted prestige' of the box.
The Result: Logistics ROI
'Less' packaging doesn't just look better; it ships better. An 85% reduction in freight volume is a direct win for the bottom line. This is the new formula for luxury success: Creative Restraint = Logistics ROI + Brand Integrity.
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