<p>One of the most exciting breakthroughs discussed on April 23, 2026, is the expansion of the 'Beauty Hub' at Packaging Première Milan. The 2026 trend is all about <strong>'Emotional Materiality'</strong>—the use of materials like high-density uncoated paper to evoke a specific brand narrative. For luxury fragrance leaders like Byredo and Diptyque, this means a shift away from standard gloss finishes to more organic, tactile textures.</p>
<p>Muge's 2026 fragrance collection integrates durable, high-finish outer shells with 100% recyclable paper-pulp inserts. This 'refillable prestige' model allows consumers to maintain the luxury ritual while satisfying the increasingly strict <a href="https://spnews.com/new-initiatives-for-2026/" target="_blank">EU sustainability mandates</a> discussed throughout the Milan summit.</p>
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