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InsightsApril 28, 20265 min

Article 24 vs. Asset Valuation: Solving Void Space to Protect Multiples

Article 24 of the EU PPWR (Void Space limits) has introduced a new variable into global asset valuation. A brand that ships 50% air is a brand with a ...

<p>Article 24 of the EU PPWR (Void Space limits) has introduced a new variable into global asset valuation. A brand that ships 50% air is a brand with a 50% structural discount on its future earnings. Muge Packaging’s 'Density Engineering' provides the blueprints for 85% freight savings while passing the strict 40% void space limit. In the final 57 days, we help brands protect their multiples by converting 'Air Debt' into 'Structural Sovereignty.' Your unboxing ritual should be heavy, but your footprint must be lean.</p>

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